I  love to work in advertising. I think it’s a real privilege to make a living thinking of ideas and how to bring them to life in compelling new ways. I’m a true believer that every brand has a story, and if the right people get to tell that story, it can be entertaining, captivating and enlightening.

I’m an art-based Creative Director (who loves to write) with 15+ years of experience in creating effective advertising campaigns in print, TV, OOH and digital for major, world-renowned brands like Johnson & Johnson, Foot Locker, National Geographic Channel and AMC Network, Epclusa, Otezla among others. In my career, I’m most proud of helping to turn a new, relatively unknown allergy brand that was heavily outspent by competitors into a major player in the category in a period of 6 years.

To me, to be a successful CD you need to have several traits. First and foremost, you’ve got to be an innovative thinker that’s always ready to come up with new ways of solving your clients’ problems. You also have to be a hard worker, never stopping until you’ve cracked the idea. Being a people person keeps clients and coworkers on your side so they want to have you on their team. And being an effective communicator who’s able to present an idea with your heart and defend them with your head. You also have to be a leader, motivator and mentor to young creative teams and a collaborator who checks your ego at the door and is happy to work with people in other departments. Last but not least, a successful CD must be calm, composed, responsive and positive under pressure.

CAREER

HumanCare 2024 (Freelance)

HAVAS (VX)/NY 2021—2023

FCB Health/NY 2018—2021
Epclusa & Pfizer

JWT/NY 2008—2018
Johnson & Johnson (Zyrtec, Listerine, Band-Aid, Neosporin, Tylenol, Motrin, Rolaids, Reach) Vedanta Mining, Schick Razors, NY Cares, Nestle, KPMG, JP Morgan

Brooklyn Brothers  2006—2008 (Freelance)
URAL Motorcycles, United Nations

Sapient/Nitro  2006—2008 (Freelance)
NIKE/Foot Locker

UNION  2002—2006
AMC Network, Spike TV, Metro TV, National Geographic Channel, Comedy Central, Shandell Blitz Law Firm

DEUTSCH/NY  2001—2002 (Freelance)
Verizon, LensCrafters, Domino’s Pizza

SKILLS
Adobe Photoshop, Illustrator, InDesign, XD, Figma, Keynote, Microsoft Word, Power Point

REFERENCE
Upon Request