I  love to work in advertising. I think it’s a real privilege to make a living by thinking of ideas and bringing them to life in compelling new ways. I truly believe that every brand has a story, and if the right people tell that story, it can be entertaining, captivating, and enlightening.

I’m an art-based Creative Director (who loves to write) with 15+ years of experience in creating effective advertising campaigns in print, TV, OOH, and digital for major, world-renowned brands like Johnson & Johnson, Nike-Foot Locker, National Geographic Channel, AMC Network, Comedy Central, Nestlé, United Nations, Pfizer, and Amgen, among others. In my career, I’m most proud of helping to turn a new, relatively unknown allergy brand that was heavily outspent by competitors into a major player in the category within six years.

To me, being a successful Creative Director requires several key traits. First and foremost, you must be an innovative thinker, always ready to come up with new ways of solving your clients’ problems. Hard work is essential; you never stop until you’ve cracked the idea. Being a people person helps keep clients and coworkers on your side, making them want to have you on their team. Effective communication is crucial, as you must be able to present ideas with passion and defend them with logic.

Additionally, a successful CD must be a leader, motivator, and mentor to young creative teams, as well as a collaborator who checks their ego at the door and is happy to work with people in other departments. Lastly, maintaining calm, composure, responsiveness, and a positive attitude under pressure is vital.

CAREER

CoLab 2024 (Freelance)

HumanCare 2024 (Freelance)

HAVAS (VX)/NY 2021—2023
Brands: Nourianz & Otezla
Led the Otezla creative team in developing their 2023/2024 brand campaign, which included four TV commercials, three indication websites, and over 20 engaging Instagram and Facebook reels, stories, and posts.

FCB Health/NY 2018—2021
Brands: Epclusa & Pfizer
As part of the pitch team at FCB | NY, I contributed to several pitches and successfully delivered the winning concept that secured Pfizer's account for the launch of their breakthrough alopecia treatment.

JWT/NY 2008—2018
Brands: Johnson & Johnson (Zyrtec, Listerine, Band-Aid, Neosporin, Tylenol, Motrin, Rolaids, Reach) Vedanta Mining, Schick Razors, Kotex, NY Cares, Nestle, KPMG, JP Morgan
Key player on the Zyrtec team, helping lead the successful transition of the brand from prescription to over-the-counter status. Zyrtec’s Carpool TV commercial exceeded all YouTube benchmarks and is used by the platform as a “best practices” example.

Brooklyn Brothers  2006—2008 (Freelance)
Brands: URAL Motorcycles, United Nations

Sapient/Nitro  2006—2008 (Freelance)
Brands: NIKE/Foot Locker

UNION  2002—2006
Brands: AMC Network, Spike TV, Metro TV, National Geographic Channel, Comedy Central, Shandell Blitz Law Firm
Contributed to the development of the groundbreaking Shandell Blitz NYC subway ads, which played a key role in securing a historic $4-million lawsuit settlement for the firm—the largest in its history.

SKILLS
Adobe Photoshop, Illustrator, InDesign, XD, Figma, Midjourney, Keynote, Microsoft Word, Power Point

REFERENCE
Upon Request